An old friend recently presented me with a “business proposal” (see below). I decided, with his permission, to respond in a public forum because I think others will be interested in this discussion.
…your references to ADD (while it’s your specialty) appear to be targeted at those already diagnosed. What about those cases undiagnosed, or activities in the workplace that could lead to ADD-like behaviors.
I’m writing because i think there might be an opportunity here, not sure if you’ve considered it – that of conducting a business workshop in recognizing ADD-like behaviors and correcting them. I’m speaking of things like multi-tasking, which is almost a requirement at places like – (company name omitted). While it may appear to make one more efficient, it comes at a cost of reduced concentration. Interested?
My curiosity was piqued in particular by the statement, “recognizing ADD-like behaviors and correcting them.” I worked in a corporation and saw how multitasking often led to decreased efficiency. I agree that focusing one’s attention on one task at a time is more productive.
However, multitasking is not symptomatic of ADD. People who are diagnosed with ADD have neurobiological condition that makes it challenging for them to control where they focus their attention. With appropriate treatment, they have the opportunity to minimize the symptoms that may prevent them from reaching their goals. It is not willful behavior that can be corrected by attendance at a workshop. I don’t believe that there is anything such as “ADD-like behavior” any more than I believe there is “diabetes like behavior.”
If people have the capacity to make better choices without treatment, training in how to work more efficiently is great idea. I just would not collapse multitasking behavior with symptoms exhibited by someone who has a diagnosed medical condition, ADD. As an ADD Coach, which is part of a comprehensive for treating ADD, I help people address the challenges that are getting in the way of achieving their goals, not the company goals.
J, thanks much for allowing me to use your heartfelt suggestion as a springboard for an important discussion! However, as we say in business, I think I’ll have to leave the money on the table.
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